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LAS VEGAS--(BUSINESS WIRE)--At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will advertise its able portfolio of iconic brands and acknowledged properties. Mattel is the common baton in the design, accomplishment and the business of toys and ancestors products, and leads the way in advice the best accepted toy brands in the industry into affairs brands through avant-garde and impactful partnerships about the world. Las Vegas Licensing International Expo will serve as the belvedere for the aggregation to acquaint new and agitative partnerships to an industry audience.
“Extending our bookish acreage to body affairs brands continues to be a key focus for us,” said Rosa Zeegers, Senior Vice President, Mattel All-around Customer Articles Licensing. “We are able to abduction the bewitched and affecting affiliation accouchement and adults feel with our brands to activity new means to comedy with accordant branded adventures different to ceremony market.”
Unveiling its multi-category agency of new customer articles beyond the Mattel portfolio, Mattel will authenticate aloof how it delivers an unparalleled all-around cast while advancement a advantageous antithesis of all-around branding and bounded relevance.
Barbie® invites admirers to “See What Happens” back dreams get dressed up and aspirations get accessorized by introducing innovative, fashionable and fun customer products. This year, a new Barbie® accoutrement accumulating will barrage in 10,000 doors beyond assorted retailers and countries about the world. This abatement in the U.S. specifically, Barbie® accoutrement will bare a new girls band at Walmart® and Kmart® with Bentex Group, Inc. Monster High® continues to animate affluent and relatable storytelling through cardinal customer articles partnerships and will be introducing a new average cast book series with Little, Brown Books for Adolescent Readers’ this fall. Hot Wheels® continues to bear blood-tingling agent adventures for boys of all ages, beyond assorted customer artefact categories, including a new diecast affiliation with Saban Brands. A accurate affairs brand, Fisher-Price® has artefact offerings in a aggregation of categories that amount the ambit from bearing to preschool including: babyish gear, layette, baby accessories, publishing, music and party.
Mattel will acknowledge new best-in-class partnerships and artefact offerings for infants, kids, tweens and adults with all-around programs for its key backdrop including Barbie®, Monster High®, Hot Wheels® and Fisher-Price®. Highlights include:
APPAREL, ACCESSORIES & ROLE PLAY
TOYS & GAMES
HOME GOODS & PERSONAL CARE
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the common baton in the design, accomplish and business of toys and ancestors products. The Mattel ancestors is comprised of such acknowledged brands as Barbie®, the best accepted appearance baby anytime introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Hot Wheels® RC, as able-bodied as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a advanced arrangement of entertainment-inspired toy lines. In 2012, Mattel was called as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel additionally is ranked amid Corporate Responsibility Magazine's "100 Best Corporate Citizens." With common address in El Segundo, Calif., Mattel employs about 28,000 bodies in 43 countries and territories and sells articles in added than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel.
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